throwing the baby out with the bathwater?

I used to watch a certain pastor on TV.  The words he preached always seemed to "hit the mark". The few times that I tuned in, he seemed to be talking about something that I was struggling with.  The preaching was so good to me that I thought I would buy a book that this pastor wrote.
So off to the bookstore I went, found the book and brought it home.  Later, as I picked the book up to begin reading... I noticed the cover.  Had I not noticed this when I bought the book? 
There was nothing on the cover except the {short} title and a huge picture of the pastor.  It kind of bugged me, but I didnt' dwell on it.
I mentioned this fact, about the cover photo, to a friend of mine who also reads this pastors material.  I asked him if it wasn't a bit disconcerting that this guys mug was all over the cover of the book.  His response was "well, it is kind of strange, but he has good things to say so I don't pay much attention to it"
Later I began subscribing to an email feed from this pastors ministry, because it's true... he does have good things to say.  
But this morning I just unsubscribed.  At the top of every email, there is a HUGE header, and it's shot of the pastor, who happens to be quite good looking, lounging in a comfy chair with what I deem to be a "come hither" smirk on his face.
I can't get past it!  Something about how this guy has his face all over his ministry bugs the heck out of me.  It takes away from any wise words he has to share!  The church he leads is HUGE with thousands of members.  So it would appear that God has blessed his ministry.  So why does the visual focus always seem to be on this pastor?
I realize, obviously, that he can't put a picture of God on his books or his blogs, but does it have to be him?
I started thinking about several other "big time" pastors that I have read, or listened to.  A few of them seem to follow this same bent...  the visible focus, the "marketing strategy" of their ministry is themselves.
These people could be completely obedient servants of Christ, I don't know them personally, I don't know their hearts.  They preach and teach what I would deem to be the truth of Gods word and how to live a Godly life... but there just seems to be a bit too much of themselves involved.

So I've decided to stop reading and listening to what this guy has to say.  Am I throwing the baby out with the bathwater?  Am I missing important truths that would benefit my spiritual journey? 
Maybe.
But I prefer to learn from ministries in which the focus is totally on Jesus.  The humility does not appear to be false.  The authors name is on the book or the blog, but the focus is not their face.  The focus is on what God has to say through them.  When I finish reading what they've said, or listening to what they've taught or preached, I feel closer to God, I see Jesus more.
I don't see them smiling at me from a comfy chair.